Interested in what the world’s most expensive clicks are?
If you think you’re paying a lot for clicks in your industry, check these out!The post Interested in what the world’s most expensive clicks are? appeared first on DPFOC Ireland Blog.
View ArticleDoes AdWords Really Work?
Does AdWords Really Work? The answer to this question depends on three metrics. These are the price paid per click, conversion rates and gross profit per conversion. If a business does not have a...
View ArticleWhat is Google Plus?
What is Google Plus? Google Plus is Google’s social networking website. It has much of the same functionality as Facebook. People and companies use Google Plus to network online. Setting up an account...
View ArticleHow Does Google Authorship Work?
You will have noticed images of people showing up beside search results on Google with the text next to the result “by author’s name.” For example, a search for “what is Google Plus” returns the below...
View ArticleWhat is Banners Broker?
The promoters of Banners Broker say that the company is an advertising brokerage. Essentially, they claim that they approach owners of websites with “significant traffic” and offer them the opportunity...
View ArticleIs Content Important in SEO?
Anyone who reads about SEO will have heard time and time again that content is king. This however is bandied about a lot without any meaningful analysis or explanation as to why content is so...
View ArticleReturn on Advertising Investment
All too often I hear business owners say “we will use AdWords until our organic ranks improve and then we’ll turn it off.” This way of thinking is fundamentally flawed. AdWords, as with any form of...
View ArticleGoogle AdWords Remarketing
Have you ever been browsing a website and noticed a display advert from a company that you know quite well, perhaps even one from which you have bought in the past? Maybe you thought to yourself,...
View ArticleWhat is Google Authorship?
What is Google Authorship? The perfect search engine would not only know what every document on the Net is about but would also know a great deal about the author of this document. In this way the best...
View Article69 of FTSE 100 Companies Not Ready for Mobile
Research carried out by British company Incentivated shows that 69 of the FTSE 100 companies have made no effort at all to optimise their sites for mobile. It appears the message from Google that over...
View ArticleNational Newspapers of Ireland Body Demonstrates Total Lack of Online...
It is no secret that the newspaper industry in Ireland and around the world is in a state of flux. The term “newspaper” itself is now almost out of date as most newspapers are read online; there is no...
View ArticleIs the Irish Economy Recovering?
My thinking on the economy usually is the same as when I go to play a football match on a bad pitch ie it’s the same for everyone, there’s nothing I can do about it so just focus on my [...]The post Is...
View ArticleFacebook Re-Marketing
Subscribers to this blog will have read my article a few weeks back on Google AdWords re-marketing In it, I describe re-marketing as the online equivalent of a follow up phone call. While, in general...
View ArticleThe Importance of Mobile Traffic
I am aware that I am starting to sound like a broken record as this is probably the fifth post I have done on the importance of mobile traffic. However, I see now pretty much on a daily basis...
View ArticleWhat is Facebook Graph Search?
For years, we all have been scrambling desperately to get links to our websites as the more links from the more reputable sources, the better our sites ranked. So many times I have explained this...
View ArticleGoogle Versus Facebook & The Future of Search Marketing
Search engines are now very good at knowing what a web-page is about. Search for anything and search engines will typically return hundreds of pages related to what you are looking for. Once a search...
View ArticleFacebook Re-marketing Update
When I heard that Facebook had a re-marketing offering, I was very excited. The prospect of being able to promote our business and those of our clients on Facebook to people who had previously visited...
View ArticleFranchise SEO
Franchise SEO Marketing a franchised or multi-branch business effectively involves the marketing of several individual businesses on one website. Often, you will see situations in which each franchisee...
View ArticleGreat Turnout to Our Latest SEO Talk
We were delighted with the turnout to our talk on SEO yesterday at the Red Cow in Dublin. All seemed to find it interesting even if it got a little technical at times………..sorry about that! It was great...
View ArticleLink Building Still Trumping Link Earning?
Last week, our head of SEO, Salik, sent me two articles that he thought I should read. They are: http://www.seomoz.org/blog/how-google-makes-liars-out-of-the-good-guys-in-seo...
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